Privacy policy
Privacy Policy
This privacy policy describes how wydefootwear.com (the "Website" or "we") collects, uses, and shares your personal information when you visit or make a purchase from the Website.
Contact
If you have any questions after reading this policy, would like more information about our privacy practices, or wish to file a complaint, please contact us by email at: support@wydefootwear.com
Collection of Personal Information
When you visit the Website, we collect certain information about your device, your interactions with the Website, as well as information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this privacy policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information." See the list below for more details on what Personal Information we collect and why.
Device Information
- Purpose of Collection: To load the Website correctly for you and to perform analytics on website usage to optimize our Website.
- Source of Collection: Automatically collected when you use our Website through cookies, log files, web beacons, tags, or pixels.
- Sharing for Business Purposes: Shared with our processor Shopify.
- Personal Information Collected: Browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and how you interact with the Website.
Order Information
- Purpose of Collection: To provide products or services to you and fulfill our contract, process your payment information, arrange delivery, send invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, in accordance with your preferences, provide information or advertising related to our products or services.
- Source of Collection: Collected directly from you.
- Sharing for Business Purposes: Shared with our processor Shopify and our warehouse staff and portal.
- Personal Information Collected: Name, billing address, shipping address, payment information, email address, and phone number.
Customer Support Information
- Purpose of Collection: To provide customer support.
- Source of Collection: Collected directly from you.
Marketing Information
- Purpose of Collection: To provide you with updates, offers, and other marketing information related to our products, services, and campaigns in accordance with the preferences you have shared with us. We may sometimes collect email addresses and phone numbers to communicate with you about our latest products, services, or special offers that may interest you.
- Source of Collection: Collected directly from you via our Website, subscription forms, or during purchases.
- Sharing for Business Purposes: Used internally for marketing and shared with authorized third-party services we use to manage and deliver our marketing communications.
- Personal Information Collected: Email address and phone number (optional and provided by you).
Sharing Personal Information
We share your personal information with service providers to help us provide our services and fulfill our agreements with you, as described above. For example:
- We use Shopify to run our online store. Read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
- We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, court order, or other legal request for information we receive, or to protect our rights.
Behavioral Advertising
As described above, we use your personal information to provide targeted ads or marketing communications that we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Website. Read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about how you use the Website, your purchases, and your interaction with our ads on other websites with our advertisers. We collect and share some of this information directly with our advertisers, and in some cases through cookies or similar technologies (which you may consent to depending on your location).
For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal: https://optout.aboutads.info/.
Use of Personal Information
We use your personal information to provide our services to you, including offering products for sale, processing payments, delivering and fulfilling your order, and keeping you updated on new products, services, and offers.
Legal Basis
In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information based on the following legal grounds:
- Your consent;
- Fulfillment of the contract between you and the Website;
- To comply with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Storage
When you place an order through the Website, we retain your personal information for our records unless and until you request that we delete this information. For more information on your right to have your data deleted, see the "Your Rights" section below.
Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing that is based solely on automated decision-making (including profiling), where this has a legal effect on you or otherwise significantly affects you.
Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.
Services that include automated decision-making:
- Temporary blacklisting of IP addresses associated with repeated failed transactions. This blacklisting lasts for a few hours.
- Temporary blacklisting of credit cards associated with blacklisted IP addresses. This blacklisting lasts for a few days.
Your Rights (GDPR)
If you are a resident of the EEA, you have the right to access the personal information we have about you, transfer it to a new service, and request that your personal information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact information above.
Your personal information will first be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the USA. For more information on how data transfers comply with GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Website. We use a variety of cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the Website to remember your actions and preferences (such as login and region choice). This means you don't have to re-enter this information every time you return to the site or navigate between pages. Cookies also provide information on how people use the Website, such as whether it's their first time visiting or whether they are returning visitors.
We use the following cookies to optimize your experience on the Website and to provide our services:
Cookies Necessary for the Store's Functionality:
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
Duration of Cookies
The length of time a cookie is stored on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and last between 30 minutes and two years from the time they are downloaded to your device.
Managing Cookies
You can control and manage cookies in various ways. Please note that removing or blocking cookies may negatively impact your user experience, and some parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose to accept or block cookies through your browser’s settings, which are often found in the "Tools" or "Settings" menu. For more information on how to change your browser settings or block, manage, or filter cookies, please refer to your browser’s help files or websites like www.allaboutcookies.org.
Please also note that blocking cookies may not completely prevent us from sharing information with third parties, such as our advertisers. To exercise your rights or opt out of certain information usage, please follow the instructions in the "Behavioral Advertising" section above.
Do Not Track
Please note that because there is no unified industry standard for how to respond to "Do Not Track" signals, we do not change our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons.
Complaints
As mentioned above, if you wish to file a complaint, please contact us via email or mail using the contact information provided under "Contact" above.
If you are not satisfied with our response to your complaint, you have the right to file a complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: [Add contact information or website of your jurisdiction’s data protection authority].
Last Updated: January 14, 2025